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QUALITY

NO ANTIBIOTICS EVER

  • CP Prime Fresh products are from poultry which are grown in farms where animal welfare is utmost taken care, the birds are grown on a poultry feed diet where “No Antibiotics” are used during the entire growing period.
  • How is this different from competition?
  • The competition sell poultry which is “Antibiotic Residue Free”. When the birds are grown on an antibiotic residue free method, it means they use antibiotics during the growing period. They follow a method call “withdrawal period” during which the antibiotic residue in the bird falls below the MRL (Maximum Residue Level) advocated by FSSAI guidelines. So a “No Antibiotic Ever” birds is pure healthy meat in comparison to “Antibiotic residue free” meat.

TRACEABLE PRODUCTS

  • CP products are “TRACEABLE” right till the processing unit and farms.
  • On each pack of CP Prime Fresh products we have a QR code, please scan the QR code with any scanner and it will reveal the processing unit as well as the farm and famer who has grown the live bird.
  • How is this different from competition?
  • The competition do not have a traceability system as they don’t have their own breeder farms, hatchery, feed mills or processing plants

POULTRY TO PLATE

  • “POULTRY TO PLATE” – Fully integrated poultry operations.
  • CP has its own breeding farm, own hatchery, own feed mills, own environment control sheds and own chicken processing plants – this ensures biosecurity to our customers as the product is completely controlled by the company.
  • Breeding Farm to produce Hatching Eggs, Hatchery to incubate the hatching eggs and get Day old chicken after 21 days in incubator, Feed Mills – To provide the right poultry diet to the birds by controlling the quality of raw materials, Environmental control shed to ensure animal welfare of the birds.
  • How is this different from competition?
  • The competition do not have integrated operations and are mostly traders who only package and sell. They do not know from which farm the live birds have come, how they were grown, what feed was given to them, what raw materials went into their feed, how they were processed. They compromise the safety of the customer with no biosecurity of their product.

HALAL

  • Halal, according to the Islamic law (Holy Quran), is a procedure that involves severing the carotid artery, jugular vein and windpipe of the live chicken in a single swipe.
  • The blood is then allowed to drain out of the carcass. Halal workers recite the Halal dua during severing the live chicken.
  • Only trained Islamic butchers are allowed to perform Halal.

AIR CHILL TECHNOLOGY

  • Air Chill Technology is a method of chilling dressed chicken.
  • Chilled air is used for this method as it reduces the temperature of the dressed chicken to < 4°C. Chilled water is sprayed at regular intervals to avoid the surface of the dressed chicken from drying.
  • Advantages of using Air Chill Technology

  • Air Chill Technology utilizes a minimum amount of water. Unlike immersion chillers, the batches of dressed chicken do not get mixed up.
  • Also, this helps in traceability of the batches. Water pick-up and drip loss are minimal when this technology is used.